Our Leaders

Nitesh Agarwalla

Chairman & Managing Director

Every Leader is an owner, but every owner can’t be a Leader. A leader always thinks long term and doesn’t sacrifice long-term value for short-term results. A leader acts on behalf of the entire company, beyond just his/her own team. They never say “THAT’S NOT MY JOB”. Well, It was in the year 2017 that I understood that this is my Job. Leaders create more than they consume and always leave things better than how they found them.

I started this venture to look for a stone of hope in the mountains of despair that we call “LIFE“ for the underprivileged. Post our survey on the rural segment, we were determined to elevate this class from an unhealthy standard to a level that enhances their productivity & improves their lifestyles. Hence, we got associated with the leading NBFC partners to create a healthy ecosystem that would further emotionally motivate the underprivileged.

Therein we launched a bouquet of daily household products under established brands that reduced their working man hours and increased their productivity. Infact, products like Induction helped upkeep the health of female customers as it eliminated smoke and fire hazards. “Time Flew By” but the good news is we were the pilot” and shall strive to be !!

Though we defined their lifestyles, what gave us contentment was that they began writing their own scripts. Being someone’s inspiration is not an easy task but it truly gives immense satisfaction when somebody looks up to you & says “Because of YOU I didn’t GIVE UP”. We will strive to emotionally motivate & improve millions of lifestyles even to make the smallest of a difference that we can & be the reason for someone’s smile & make a better Living INDIA !!

Our Team

  • Executive Director

    Ajit Kumar

    Comes with an experience of more than 20 years. Ajit expertises in steering the organization & business. He is over all responsible for strategizing , data analysis & execution of over all operations.
  • Chief Financial Officer

    Rinku Agarwalla

    With an experience of 20 years & above , Rinku has been instrumental in managing company’s finances since inception.
  • Company Secretary & Compliance officer

    Rakesh Gautam

    With an experience of more than 12 years , Rakesh manages all the Secretarial & Legal matters & assures good Corporate Governance for the company.
  • Head Operations & Technology

    Sumit Pareek

    Sumit, with an experience of more than 10 years, handles all operational requirements like logistics, transportation, courier etc. Along with, he manages our Robust Tech platform that provides ease of doing business for smooth & efficient deliveries.
  • Head-Business Development & HR

    Rhythm Khurana

    With an experience of more than 14 years, Rhythm focuses on creating Long – Term relationship between our valued partners , customers & market brands. She also takes care of Human Resources, focusing on building a strong work force for our organization.
  • Head Procurement & Services

    Bhanu Partap

    Bhanu comes with an experience of more than 10 years , He focuses on identifying & building A Product Line at best pricing besides taking complete ownership of sustaining “HAPPY SATISFIED CUSTOMERS”.