Nitesh Agarwalla
Chairman & Managing Director
Every Leader is an owner, but every owner can’t be a Leader. A
leader always thinks long term and doesn’t sacrifice long-term
value for short-term results. A leader acts on behalf of the
entire company, beyond just his/her own team. They never say
“THAT’S NOT MY JOB”. Well, It was in the year 2017 that I
understood that this is my Job. Leaders create more than they
consume and always leave things better than how they found them.
I started this venture to look for a stone of hope in the
mountains of despair that we call “LIFE“ for the
underprivileged. Post our survey on the rural segment, we were
determined to elevate this class from an unhealthy standard to a
level that enhances their productivity & improves their
lifestyles. Hence, we got associated with the leading NBFC
partners to create a healthy ecosystem that would further
emotionally motivate the underprivileged.
Therein we launched a bouquet of daily household products under
established brands that reduced their working man hours and
increased their productivity. Infact, products like Induction
helped upkeep the health of female customers as it eliminated
smoke and fire hazards. “Time Flew By” but the good news is we
were the pilot” and shall strive to be !!
Though we defined their lifestyles, what gave us contentment was
that they began writing their own scripts. Being someone’s
inspiration is not an easy task but it truly gives immense
satisfaction when somebody looks up to you & says “Because of
YOU I didn’t GIVE UP”. We will strive to emotionally motivate &
improve millions of lifestyles even to make the smallest of a
difference that we can & be the reason for someone’s smile &
make a better Living INDIA !!
