Our Principles

Our Principles

We have impacted the lives of people by enhancing rural infrastructure. We are a part of communities around the country where our employees live and work. We are striving to bring the same innovation and energy of our neighborhood’s to rural areas and uplift their lifestyles.

Whether it’s confronting hunger or responding to a crisis, we aim to use our scale, technology and infrastructure to make a positive impact.

Our journey of building one of India's biggest unicorn start-ups in the space of aggregation of products in the rural area has been full of successes, which also has its share of failures but has given us immense learning. There’s a high willingness to learn and improvise, and a growth orientation built into everything that we do. Whether it be opening a new warehouse, or making our mobile app a bit more consumer friendly, we're always experimenting, learning and growing.

1

Community

We are a part of communities around the country where our employees live and work. We are striving to bring the same innovation and energy of our neighbourhood’s to rural areas and uplift their lifestyles. Whether it’s confronting hunger or responding to a crisis, we aim to use our scale, technology and infrastructure to make a positive impact.
2

LEARNING

Our journey of building one of India's biggest unicorn start-up in space of aggregation of products in the rural area has been full of success, which also has its share of failures but gave us immense learning. There’s a high willingness to learn and improvise, and a growth orientation built into everything that we do. Whether it be opening a new warehouse, or making our mobile app a bit more consumer friendly, we're always experimenting, learning and growing.
3

CARE

Our Mission leads our principle. We care for people so that they can be their best & Our culture of care extends to our people, stakeholders, customers and the planet! We do not believe in a one size fits all strategy. Our benefits and care policies are driven by empathy and customised to the unique needs of individual, because when aspirers are cared for they can focus on doing their best work. We put your hopes, dreams and endeavours first always.
4

LEAVE AN IMPACT

We're known more by the impact that we create than the titles we hold. Impact that is brought by working together on various challenges with an aspiration to bring a revolution to the lives of underprivileged. We believe great ideas can emerge from anywhere and must be backed. Our people - backed by our culture of end-to-end ownership have been successfully striving to bring that revolution to the rural segment.

Mission

Our Mission leads our principle – We care for people so that they can be their best!!!Our culture of care extends to our people, stakeholders, customers and the planet! We do not believe in a one size fits all strategy. Our policies are driven by empathy and customized to the unique needs of individuals, because when aspirers are cared for they can focus on doing their best work. We put hopes, dreams and endeavors first always.

Vision

To create a world where our customers have access to authentic assortment of products and services that delight and elevate the human spirit.